All in Fashion Brand Analysis

Dapper Loves: & Other Stories

& Other Stories is one of the higher-end brands under the H&M umbrella. Its philosophy is to allow women to create their own stories through multiple collections they offer each season, and it is quite different from other fast fashion brands not only as a more premium brand, but also because it executes lifestyle merchandising. The Dapper gets into brand diversification and alternative positioning in fast fashion, and goes to & Other Stories on the way.